MÄHÖNE is a Finnish underwear enterprise founded by three childhood friends from Helsinki, Finland. It all started as a crazy idea but developed through countless hours of trial and error towards dedication and craftsmanship. Our philosophy in making underwear is first and foremost about quality. Our goal is to make the best underwear in the world and we have been striving to reach this goal since 2010.


We use a high density cotton/elastane fabric to ensure comfort and durability. Our choice of fabric and the snug fit make our underwear a pleasure to wear. The waistband is sturdy and durable, yet comfortable. We left the limp waistbands to other manufacturers. Mähöne colorways have been influenced by old sports team uniforms and surf films from the 70’s.